News vs Coverage, Detroit News vs Freep
Four Minute Offense No. 5 explains why you gravitate to some stories and ignore others
The difference between news and coverage is the difference between the newspaper you buy and the one you ignore.
News is fresh and immediate and tells us what we don’t know.
Coverage is warmed over. The news business is counting on you, the reader, not knowing the distinction. They’re the Stringer Bells of storytelling, believing that whatever they call news will get sold.
Bad bet. Because after you watch this video, you’ll never be fooled again. Share it with a friend so they won’t be fooled either.
Demand news in your news. And train yourself to ignore coverage.